Népszerű Ogilvy on Advertising „I hate rules”

Ogilvy on Advertising is a classic reference on the business of advertising by David Ogilvy. Summary of the Book This book is a complete commentary on advertising from the man who knew it best. Here, Ogilvy explains the four basic principles of advertising: creative brilliance, research, actual results for clients and professional discipline. He writes about how to sell a product through advertising and how to go about getting a job in this field. He writes at length about the field, explaining how an agency works and how clients approach them for ads. He writes emotionally, asking that the industry be revolutionized to build better ads that serve the customers’ needs instead of feeding them drivel. The book also provides several examples of exemplary advertising in the past and shows how to use such principles in everyday designs. Ogilvy also predicts the changes which will affect the industry in the years to come, warning those in the profession about them and explaining that to make the changes, they will need to adapt quickly. About David Ogilvy David Mackenzie Ogilvy was an English advertising executive, widely regarded as „The Father of Advertising”. He started his advertising agency, Ogilvy, Benson, & Mather, in New York, beginning with a mere $6000 in his account at the start. Ogilvy & Mather went on to become one of the most famous advertising firms in the world. Ogilvy’s other notable book on advertising is Confessions of an Advertising Man.